Contact:
Beth Jahnigen
beth@factorylabs.com
303.573.9100 ext. 216

Brine & Immersion Media Partner To Produce The Virtual Lacrosse Academy
Instructional CD-Rom Available In Stores In April

Milford, MA ...March 22, 2006... Brine, Inc. and Immersion Media have partnered to create an instructional lacrosse CD-ROM, The Virtual Lacrosse Academy. With the lacrosse expertise of Casey and Mikey Powell, The Virtual Lacrosse Academy offers aspiring lacrosse players a unique, 3D animation experience that features skills, drills, tricks and a game, all designed to teach the fundamentals of lacrosse in a fun, engaging way.

The Virtual Lacrosse Academy was created to complement and introduce the Brine Method, a system that helps players find their game through an approach that relies on logic and technology. It includes equipment, programming and instruction to help both players and coaches find their game.

"The Virtual Lacrosse Academy CD-Rom is a great teaching tool for all young lacrosse players," said Casey Powell, co-creator of the CD-Rom and Brine Pro Player R&D Team member. "It covers the necessary fundamentals required to be a better player. It is fun, easy and educational."

An interactive CD-Rom, the Virtual Lacrosse Academy allows kids to navigate at their own pace and includes features like a "Virtual Casey" shooting an apple off Mikey's head; "Virtual Mikey" landing a Double Tornado; behind-the-scenes bloopers and much more.

"When we first got interested in creating a lacrosse training CD, we wanted to work with the best brand and the best people. We got both when we partnered with Brine and Casey and Mikey Powell," said Rick Perko, president of Immersion Media. "This is a really unique and fun product, and the power of Brine and the Powell brothers make us believe that this will set a new standard of excellence."

This is the first lacrosse training CD-Rom for both companies, although Brine and Immersion Media have partnered previously to create a soccer skills CD-Rom. The Virtual Lacrosse Academy will be available in specialty shops and sporting goods stores April 1, 2006.

About Brine
Brine, established in 1922, believes that inside every player is a better player. Brine's motto "Find Your Game", speaks to their almost century long support of players in their athletic pursuit of game improvement products and programs. Innovators of the Offset™ lacrosse stick and the original round bladder soccer ball (the Official ball of the NCAA Soccer Championships since 1987), Brine is a recognized industry leader in lacrosse, soccer, field hockey and volleyball. Headquartered in Milford, Massachusetts, Brine asks you to Find Your Game™ at Brine.com.

About Immersion Media
Immersion Media creates next generation animated 3D media via CD-ROMs, DVDs and the Internet to help kids and teens, and parents and coaches learn and understand sports. The company's goal is to create the best sports training and fan-based media in the industry through the merging of technology, art and sports. The company, which is based in Fayetteville, NC, works with clients such as USA Football, Major League Baseball, the NBA and the United States Golf Association. Visit www.imsports.com for more information.