Challenger Sports Releases Next Generation Soccer Instruction DVD

JUNE 1, 2004 - Challenger Sports, the #1 soccer coaching company in the United States, announced today the release of the Virtual Soccer Skills DVD. Featuring the "Top 20 Moves for Youth Soccer Players," the product includes the unique use of 3D animation technology to showcase footwork drills and top one-on-one signature moves pioneered by many of the games’ great players.

Marketed initially through Challenger Soccer summer camps, which annually attract more than 50,000 youngsters throughout the United States, the company hopes to make the product available to select retailers as well. With no advance marketing, the product was presold to multiple hundreds of consumers through challengersports.com.

"We are thrilled with the response to this product, but we also realize that there is a substantial youth soccer market that can be reached through traditional retail channels," said Peter Arch, Vice President of Challenger Sports. "We hope to investigate those opportunities throughout the summer."

The animation work was created by Immersion Media, a company whose clients include the NFL, Major League Baseball, the NBA and the USGA. Immersion uses patent-pending technology to develop its media, which provides a rich viewing experience for consumers.

Engineered to play in a computer, on a television and in a game console, the product also includes a Print & Play™ feature which allows users to print out sequential still shots of the animations and take them outdoors.

"While we are confident that are the best equipped to create such a product from a soccer standpoint, partnering with Immersion on the technology side has raised the product to a much higher level," said Arch.

About Challenger
Challenger Sports is a "TOTAL SOCCER" company, owned and operated by experienced soccer people in the US. Challenger addresses the needs of thousands of soccer clubs and associations nationwide. We understand that players, coaches, parents and administrators have different needs and priorities, and by listening to our customers, we have created a "TOTAL SOCCER’ company that caters to everyone involved in the game. Company information can be found at www.challengersports.com.

About Immersion Media
Immersion Media is a Fayetteville, NC-based company with a production office in the Kansas City metropolitan area. The company uses 3D animation technology to teach sports skills, rules and concepts. Its clients include the NFL, Major League Baseball, the NBA and Wilson Sporting Goods. Company information can be found at www.imsports.com.